Dissatisfied with the time it takes to learn to play a musical instrument, Joash delved into his years of music experience and created a simplified patterns-based method to teach music to his students. The method proved effective in his classes and, when he got his iPhone a few months ago, it led to the development of a software application based on his method.

Officially called the ‘Chordica’, it is a music application that can be loaded on to the iPhone or iPod Touch, transforming the digital device into a digital musical instrument that requires only two thumbs to play, yet sounding like a full digital piano when connected to sound speakers.

Originally developed with his own students in mind, Joash now believes the time is right for a musical instrument that fosters creativity and musical expression through a device as ubiquitous as the Apple iPhone. In fact, the self-confessed Apple-enthusiast believes that the ‘Chordica’ would not have been possible without the technology and availability of the Apple iPhone and iPod Touch.